October 2000
Volume 39 / Number 9
Editor’s Notes
James A. Pershing
Commentary:
Internal Branding: Using Performance Technology to Create an Organization
Focused on Customer Value
by Donald T. Tosti and Rodger Stotz
Allow Me to Introduce: Harry Lebovitz
by Odin Westgaard
Building
the Endowment: Assessing and Developing Organizational Capacity
by Sheila E. Murphy, PhD
So
Much for Fairy Tale Endings: When Performance Improvement Efforts Fizzle,
Stumble, or Stall
by Adele A. Sommers
The
Inquiry Process: Another Way of Facilitating Problemsolving Through Training
by Jim Wilterding, PhD, C. Christopher Baughn, PhD, and James E. Wanek, PhD
Designing
Role-Plays for Interpersonal Skills Training
by Geralien A. Holsbrink-Engels
Unexpected
Benefits of Testing
by Edmond T. Parker
Book Review: Achieving Desired Business Performance
by Tony O'Driscoll
reviewed by Timm J. Esque
Executive Summaries
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