February 20 @ 1:00-5:00PM EST
Innovative Marketing: How to Get the Business You Want
Whether you are an internal or external practitioner, this hands-on virtual institute is for you. If you are challenged with how to best position your services to potential clients, if you struggle with how to describe what you do in ways that go beyond a laundry list, or how to tell your story so it resonates, or justify the value of your services, join us for the opportunity to explore an innovative approach to marketing. The institute is structured around a workbook of job-aids that you will use during the session. You will have an opportunity to send your completed workbook to Judy Hale, the facilitator, after the session for feedback at no extra cost. The workshop will focus on how to differentiate yourself in the marketplace and how to position your services in ways that clients see value in engaging you.
You will use a series of job-aids to:
1. Draft a communications and marketing plan that requires you to define your target market (internal and external); messages, channels, and calendar
2. Define what distinguishes you from other providers in ways that speak to outcomes and value
3. Outline your story in a way that engages clients to see new possibilities